Partnership Launches Downtown Directory
by Christine Rindfleisch
Downtown Farmville is alive and well, and Farmville Downtown Partnership (FDP) wants to keep it that way. FDP is reaching out to out-of-town visitors to let them know what our town has to offer. In addition to several well-known Main Street businesses, Downtown Farmville has 7 restaurants, 35 retail shops, and many outdoor and family-friendly activities.
Last month, FDP launched a new website, www.shopfarmvilledowntown.com. The mobile-first site is a directory of businesses downtown and provides walking directions to restaurants, retail shops, activities, and parking in the district.
“One of our primary goals is to encourage visitors to stay longer and spend more downtown,” says Sheri McGuire, president of FDP. “The site showcases all that downtown Farmville has to offer and helps showcase our local merchants.”
Shop Farmville Downtown is mobile-first, designed to be similar to an app, working quickly and reliably on cell phones. The site is divided into four subcategories — Shop, Explore, Dine and Park — and features an interactive map that allows users to receive real-time directions to their destination. Individual listings are divided by category and include a physical address, web address and phone number.
“A website with this functionality has been on my wishlist for Farmville Downtown almost since the beginning of the partnership. I am delighted to see it come to fruition and hope it will of great use to our downtown visitors,” said Mary Jo Stockton, a member of the FDP Communications Committee.
The goal of FDP is to bring together the residents, merchants, and students of Farmville to preserve downtown’s role as the center of a historic community and plan for the future. Its mission is to present Farmville as an exciting and profitable place to live, learn, open a business, and visit.
FDP was founded in 2010 to cultivate the resources of the community to create a
vibrant historic commercial district through activities that invite, build and enrich Farmville’s people, places and future. Recent projects include adding three new murals downtown, hosting the Annual High Bridge Half-Marathon and 5K, and organizing the annual Farmville SOUP event that has given $10,000 over the course of two years to community-inspired projects.